The sports industry is undergoing a transformation—driven by institutional capital, evolving media rights, and new revenue models.
Learn MoreWatch Sports Month NowMembers have exclusive access to all of the following in the month of April.
Want to understand the "Why Now" behind investing in sports? Download our white paper, "Game On: The Rise of Institutional Investment In Sports." Our investment team dives deep into the unique Sports investment opportunities.
DownloadWe're hosting conversations with six leading investors who are deploying capital across leagues, teams, and adjacent sectors within the global sports ecosystem.
Learn moreIn the month of April, meetperry members have the opportunity to attend two in-person events on investing in Sports.
Learn moreIn the world of sports investing, meetperry member Alan Pace has been at the forefront. Enjoy this 5-minute highlight reel from our conversation with Alan.
This is a sneak preview inside meetperry Sports Month. In this meetperry conversation, Alan Pace of ALK Capital discusses his transition from Wall Street to owning Burnley Football Club, sharing his data-driven approach to player management, treating the roster like a stock portfolio. He explained promotion economics, balancing business decisions with fan expectations, and ALK's plans to acquire another club.
Institutional capital is flowing into sports investments, but quality information remains scarce. Access our exclusive member videos, featuring member-to-member ELEVATE discussions and Thematic Sessions with active investors to gain essential insights.
Our investment team is taking you deep inside the Sports investing opportunity with exclusive access to six leading investors in the space. We invite you to join us for two virtual session on March 18 and March 25.
Join us on Tuesday, Apr 1 at 5:30 PM PDT.
Brett Johnson, founder and CEO of Benevolent Capital, joins us in Los Angeles to share his extensive expertise in sports investments with meetperry members. As we continue to educate our community about unique investment opportunities in the sports sector, as highlighted in our 2025 Thematic Investment Outlook, Brett brings valuable insights from his family office's impressive portfolio, which includes ownership stakes in Premier League club Ipswich Town FC, as well as USL Championship teams Phoenix Rising FC and Rhode Island FC. With significant experience navigating diverse sports investment strategies—from team equity acquisitions and sports-adjacent real estate development to youth sports league investments—Brett offers a comprehensive perspective on this dynamic and growing asset class.
Email meetperry ConciergeJoin us on Thursday, Apr 10 at 5:30 PM EDT.
Email meetperry ConciergeSteven D. Smith as he reflects on his journey before, during, and after his NBA career. Steven will share the pivotal influences that shaped his path, the lessons he's carried forward, and his vision for success in life, business, and philanthropy. The discussion will be moderated by Greg Mazlin, founder of Sideline Group, an investment firm focused on consumer brands, sports, and media, who recently participated in our first Thematic Session on Sports Investing.
A Michigan State all-time leading scorer, NBA champion (with the San Antonio Spurs in 2003), and Olympic gold medalist, Steven brings insights on success across multiple domains. His philanthropy includes a record $3 million donation to MSU in 1997, which funded the Clara Bell Smith Student-Athlete Academic Center and established scholarships. These contributions earned him the Kennedy Citizenship and Dumars Sportsmanship awards.Since retiring in 2005, Steven has pursued business ventures and philanthropy. At this exclusive event, he'll share his influences and future plans in business and giving back.Join us for an intimate conversation with former NBA star and current broadcaster
The global sports ecosystem has undergone a dramatic transformation over the past decade, evolving from an undervalued industry into a dynamic and rapidly growing market. This white paper examines key trends driving this transformation and explores emerging opportunities for investors and stakeholders across the sports landscape.
